You then go out and find yourself a production company. Go for one with a bit of experience in the field you’re working in, and a track record of making quality corporate videos. Ask for a sample of their work; most companies are proud of their previous contracts, and will be only too happy to show previous corporate videos to you. However you choose your partner in the process, make sure it’s someone in whom you can have confidence.

Stay fully engaged in the creative process. You may consider yourself a budding Spielberg, but in truth if you tried to do it all by yourself, the results might not bear thinking about! The same is true in reverse. The production company may know nothing of your company’s work, your history and your values. Give them as much guidance and help as you can. See the project through to completion and you will have a valuable resource for customers, employees or the general public.

Making a Corporate Video: Making a corporate video is a collaborative process; it requires a close working relationship with the production company behind the film. Of course, that is not to say that you should be looking to micromanage the production of even the simplest of promotional films. Production companies usually have a great deal of experience in making corporate videos, and it is unwise to try and override their professional expertise. But this does not mean that you should simply sit back and wait for the completed product. Rather, by becoming involved in the creative process, you can help ensure that you end up with a corporate video that is precisely tailored to your company’s needs.

On certain aspects of making a corporate video, the production company will expect you to take a firm lead and provide them with clear direction. Primarily, this means the subject matter, and also the themes and vision that you want to communicate in the film. They’ll also expect guidance on the target audience for the film. If the corporate video is mostly for in-house use, it will have a different look and feel from a promotional film designed for prospective customers, or a film that's meant to explain your business to newcomers.

Once you’ve set these broad paths, you should let the production company take center stage in the creative journey, giving you the benefit of their experience on matters like the look and feel of the corporate video, its format, and so on. Play to your strengths, and let them play to theirs. The end result will be all the better for it.